H&M can be very hit and miss. After working there for five years I realised that a lot of the time you really need to look hard for nice items. They can have way too much stock so it is tough to find items. Since I stopped working there a few years ago I now like to search their website for new stock. I find this much easier than rooting through endless items in the store. In the picture above you can see what has recently caught my eye.
The Makeup section in H&M can be full of hidden gems. I would advise to always swatch the eye shadow though. One product can be very pigmented while another can be TERRIBLE. The nude and smoky eye palettes certainly look good. I will definitely be swatching them next time in a store. Some of the makeup brushes in H&M are quite good considering how cheap they are. They are EXACT copies of Topshop brushes at a fraction of the price. I use the eye shadow brush below everyday to fill in my brows. (The angled end) A great little bargain for €2.95
The H&M brush is nearly identical to the Topshop version and is more than 50% cheaper!
Dis you see anything nice in H&M recently? If so let me know :)